If you want to run a successful ecommerce business, there’s a lot to consider! Increasing sales is a top priority for many ecommerce businesses, and while there isn’t a shortage of creative strategies to get the job done, deciding which ones are right for your business is key.
With that in mind, here are 7 tips to quickly boost sales for your ecommerce business:
1. Consider user experience
How simple is your website to use? If your customers are left frustrated while trying to navigate your site, then they likely won’t spend a lot of time on it (this isn’t so great for you!) This translates to less sales potential for your ecommerce business, and lowers the likelihood that customers will return to make another purchase.
One of the best ways to ensure your customers enjoy spending time on your website and can make purchases easily is to invest in the user experience. Start by researching your customers’ needs and pain points. Then run tests online to see where your customers are experiencing challenges on your site. Is your website content meeting their needs? Is navigating product pages and the checkout flow confusing? Is your website speed slow? Empowered with this information, you can target and improve specific aspects of the user experience and increase your sales potential.
2. Provide multiple payment options
If your ecommerce business only accepts certain payment options, then you may be limiting your sales opportunities. Customers may have a preferred payment method, and by expanding the options your ecommerce site accepts, you can accept sales from a wider customer base.
Are there any payment options that could be causing you to miss out on sales? Perhaps send a survey to your existing customers and ask them about their payment preferences. If you notice a trend, it may be time to invest in other options for the long-term benefit of your business.
3. Share customer testimonials and reviews
Many customers rely on social proof to decide whether or not they will make a purchase from a business, especially an ecommerce business. A psychological principle known as “social proof” is responsible for this phenomenon, which describes how people copy the behaviour of others in order to conform.
If customers see testimonials praising your business, then they’ll be more likely to trust your website and shop on it. This principle can even extend to specific products you’re selling on your ecommerce website. When customers leave positive product reviews, it’ll encourage other customers to purchase that particular product. However, it’s important to be aware that negative reviews can have the opposite effect and can deter customers from purchasing products.
Encourage your customers to leave testimonials and reviews, the more you receive (especially positive ones,) the more ecommerce clients you’ll be able to capture.
4. Be mindful of site security
Cybersecurity is a major concern for people around the world. When making a purchase online, many people are vigilant about the sites they’re providing their credit card information to in order to complete the transaction. If your ecommerce site isn’t secure (or seems to lack security,) then you risk missing out on sales from customers who were simply uncomfortable purchasing from your website. Ensure you proudly display any security badges on your site, especially on the checkout page. This will increase trust and confidence from your customers that shopping on your site is safe.
5. Add relevant upsells
You may be wondering if upsells are right for your ecommerce site. The truth is, when executed properly, upsells can be a strategic way to direct your customers to products they’ll enjoy. For instance, if your customer chooses a pair of mittens to add to their cart, you can show them other relevant products as an upsell; perhaps it’s the matching hat or scarf that would pair perfectly with their initial purchase.
Upsells can be an incredible way to boost sales, as long as they’re relevant to the customer, and you’re not bombarding customers during their experience on your site. The number one rule of upselling is: don’t upsell products that don’t make sense for your customer.
A simple way to implement upsells on your website is by using a plugin (there are several depending on your ecommerce platform,) then changing the settings to determine exactly which products will appear at what point of the sales journey.
6. Embrace video content
Video content is an engaging approach to sharing your business with consumers. And the great thing is, thanks to social media video-based platforms like TikTok, you don’t need a massive time or financial investment to create compelling video content to promote your business on social media, or even directly on your website. While this approach may not work for all products, for some, organic video or paid video advertisements can be an effective way to attract customers and encourage purchases from your ecommerce business.
7. Embrace video content
Is there a holiday around the corner? Capitalize on the occasion by offering a promotion to customers. Not only can you incentivize shoppers with an offer to acquire new customers, but you can also promote a different offer to existing customers to increase sales. Holidays provide an opportunity to encourage your customers to shop for the occasion, whether it’s a gift, outfit, meal, or a product you want to push. The holidays call for a variety of unique needs which your business can fill for customers.
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