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A refreshed Thinking Capital, here for the real needs of all Canadian small business owners

November 4, 2021
Welcome to the first step on the next phase of our journey to help Canadian small businesses survive, thrive, and grow.
A refreshed Thinking Capital, here for the real needs of all Canadian small business owners

Since Thinking Capital first launched onto the Canadian financial scene in 2006, we’ve provided more than $1 billion in funds to more than 17,000 Canadian small business owners. What have they used these for? Almost anything! 


As we’ve grown into our role as the largest non-bank small business lender in Canada, a lot has changed in the world around us, but our core role hasn’t: we’ve been here all along to help small and medium business owners with the capital, support, and innovative solutions they need as they face new challenges, uncertainty, surprises, and opportunities every day. 


Over the years, we’ve listened to and learned from every single one of those owners. Just like our customers, as we hopefully begin to turn the page on the tumultuous events of the past couple of years, we’ve spent a lot of time talking as a team on what our future looks like, and how we can position ourselves to do what we do best, but even better than before: help Canadian businesses survive, thrive, and grow to their full potential. We’re proud of the fact that we’ve been there for our small business owners during these tough times, and we’re excited about where each and every one of them takes their business next. 


Today, we’re rolling out a brand new website and a refreshed look that signals the next step on our own journey forwards. You’ll find new resources and content packed with fresh insight and advice, which I hope are of use to you, whatever your challenge. We’re thrilled to bring you the inspirational stories of our actual customers, who’ve been frank and honest for us and you about the challenges they’ve faced growing their businesses and navigating the past couple of years. We’re grateful for the trust they’ve shown in us as we share these. As you’ll read in their stories, we think that trust is well earned. 


The new look isn’t just cosmetic – it’s a reflection of a refreshed outlook that will shape how we evolve from here. In the months and years ahead, you’ll see new features and initiatives roll out, along with some exciting new products we can’t wait to tell you more about. 


What won’t change, ever, is the level of support and understanding our team provides to the entrepreneurs who rely on us. As we grow and continue to learn from your real world challenges, we’ll be pushing our technology forward so that we can be even smarter and more insightful for you. Our ability to deliver approvals and funds rapidly will remain at the heart of our business.


So here’s our promise to Canadian small business owners – one we look forward to living up to, every day: whenever you need us, whatever your business needs us for, we've got you.


Stéphane Marceau, President and Chief Executive Officer

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