Social media has become the new playground that unites all demographics. It offers free access to such a vast audience of potential customers for any product or service. With social media, you can spread information about your business in a quick and cost-efficient manner and potentially reach millions of people with your message. It should be an integral part of your small business marketing strategy, enabling you to generate huge payoffs and accelerate your business forward – on a consistent basis.
Not convinced? Well, consider the following: 90.4% of Millennials, 77.5% of Gen X and 48.2% of Baby Boomers are on social media. Almost forgot – so is more than half of the world population.
Take MEC, the Canadian outdoor retailer for example. They leveraged social media to deliver a social campaign that inspires people in urban environments to lead active outdoor lifestyles. They named it #GoodTimesOutside.
The campaign was a great success – so much so that MEC has made it a permanent feature of their brand. They engaged with audiences during outdoor events, targeted regional audiences with local social content and shared user-generated content.
The result? The campaign received over 70,000 social posts with #GoodTimesOutside over a short period of time. As you can see – social media is an important tool to leverage and grow your business.
Remember: Quality always trumps quantity. It’s better to choose two or three channels and post high-quality, engaging content consistently rather than spreading yourself over more channels and posting low-quality content.
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