Small Business Health Index

Daily sales activity tracker from merchants across Canada

An anonymized performance index of daily sales offers an opportunity to observe industries that are most likely impacted by the COVID-19 crisis. We offer industry and regional insights for those that require the most support from the business community to stay afloat and persevere. The well-being of our partners and customers are at the forefront of our thoughts.

Industries

IndustryTotal WeekJanuary 8 2021 vs January 10 2020January 7 2021 vs January 9 2020January 6 2021 vs January 8 2020January 5 2021 vs January 7 2020January 4 2021 vs January 6 2020
Auto Related-55%-81%-70%-13%-80%-34%
Groceries-80%-85%-87%-72%-62%-84%
Health & Wellness-64%-69%-71%-61%-78%-51%
Restaurant & Bar-56%-68%-74%-42%13%-63%
Retail-83%-86%-87%-66%-73%-88%
Other*-78%-83%-77%-59%-88%-81%
Total-70%-79%-79%-50%-60%-72%

Source: POS terminal transaction data from over 600 merchants across Canada. Daily sales are compared to the previous week.
* "Other" combines data from the following industries: Professional Services, Sports & Leisure, Construction & Trades, Tourism & Travel, and Transportation.


Provinces

ProvinceTotal WeekJanuary 8 2021 vs January 10 2020January 7 2021 vs January 9 2020January 6 2021 vs January 8 2020January 5 2021 vs January 7 2020January 4 2021 vs January 6 2020
British Columbia-51%-65%-72%-41%1%-55%
Alberta-76%-85%-59%-72%-69%-82%
Saskatchewan-27%-36%-58%8%1%-36%
Manitoba-74%-80%-87%-63%-69%-73%
Ontario-76%-84%-83%-57%-74%-77%
Quebec-85%-91%-94%-47%-85%-89%
Atlantic Provinces &
Northern Territories
-90%-74%-72%-47%-69%-66%
Total-70%-79%-79%-50%-60%-72%

Source: POS terminal transaction data from over 600 merchants across Canada. Daily sales are compared to the previous week.


Insights


In the past week, all industry sectors continue to experience decreased sales of around -77% compared with the same week in 2019, decreasing an additional 12% from a few weeks ago. Groceries continue to see the biggest reduction in sales at this time, with decreased sales of 92% on December 29th.

 

All provinces continue to experience decreased sales, with Quebec and Atlantic provinces being most affected, witnessing year-on-year reductions of 90% and 93% respectively.

All industry sectors continue to experience decreased sales of around -65% compared with the same week in 2019. Groceries are seeing the biggest reduction in sales at this time, likely due to lack of usual larger family gatherings around the holiday season.

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All provinces continue to experience decreased sales, with the Atlantic Provinces showing the biggest year-on-year reduction at 74% down on 2019.

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The general level of reduced sales has remained more or less consistent across sectors and provinces since the end of the summer, and will likely continue into the new year.

All industry sectors continue to experience decreased sales from their pre-COVID baseline, with the exception being auto-related businesses, as people start to travel more outside of their neighbourhoods as provinces start reopening parks and weather improves.

All provinces continue to experience decreased sales, with the exception of Quebec, which is starting to reopen restaurants and non-essential businesses.

In the past week, all industry sectors continue to experience decreased sales from their pre-COVID baseline. Unlike the previous week, auto-related businesses are also now down against their pre-COVID baseline as seasonal repairs and servicing has mainly already been completed.

All provinces continue to experience decreased sales, with SASK and BC being the hardest-hit at -65% down and -61% down respectively.

In the past week, all industry sectors continue to experience decreased sales from their pre-COVID baseline, with the exception of "Auto-related" businesses who saw a 10% increase, driven by seasonal vehicle servicing and repairs. Health and Wellness is showing the biggest decrease over the week at -87% down on pre-COVID baseline.

BC, SK and ON businesses showed the biggest decrease in sales compared with pre-COVID baseline. These three provinces showed markedly larger decreases than other provinces.

In the past week, all industry sectors continue to experience decreased sales from their pre-COVID baseline, with the exception of "Auto-related" businesses who continued to see a 9% increase, driven by seasonal vehicle servicing and repairs.

We continue to observe material declines in all provinces, with Ontario being the hardest-hit showing a decrease of -57% on pre-COVID baseline sales for the week.

We've observed declines across all industries with a few exceptions.

  • Occasional improvements in “Health & Wellness” is driven primarily by pharmacy purchases.
  • Despite the government of Canada approving a delay to the 2020 tax deadline, we see a slight improvement in “Other” which is mainly driven by Tax Preparation services.

We've also observed material declines in virtually all provinces, however Alberta saw the largest dip, down -46% when comparing the week total to the previous week.  Week over week we can see the following provincial level improvements driven by: 

  • QC - Groceries
  • BC - Auto Related
  • SK - Auto Related and Plumbing.
  • ATL (NB) - Auto Related & Groceries

COVID-19 Small Business Resource Centre

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We are constantly updating this resource centre with valuable content, including our whitepaper on adapting your business to COVID-19.

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