Small Business Health Index

Daily sales activity tracker from merchants across Canada

Last updated: May 22, 2020

An anonymized performance index of daily sales offers an opportunity to observe industries that are most likely impacted by the COVID-19 crisis. We offer industry and regional insights for those that require the most support from the business community to stay afloat and persevere. The well-being of our partners and customers are at the forefront of our thoughts.

Industries

IndustryTotal WeekJuly 24 2020 vs. July 26 2019July 23 2020 vs. July 25 2019July 22 2020 vs. July 24 2019July 21 2020 vs. July 23 2019July 20 2020 vs July 22 2019
Auto Related-11%-36%-23%-11%22%0%
Groceries10%5%-5%3%22%4%
Health & Wellness-53%-37%-59%-65%-46%-63%
Restaurant & Bar-36%-40%-41%-33%-35%-31%
Retail-16%-19%-17%-10%-17%-18%
Other*-1%-47%86%-23%-12%49%
Total-21%-31%-21%-20%-20%-16%

Source: POS terminal transaction data from over 600 merchants across Canada. Daily sales are compared to the previous week.
* "Other" combines data from the following industries: Professional Services, Sports & Leisure, Construction & Trades, Tourism & Travel, and Transportation.


Provinces

ProvinceTotal WeekJuly 24 2020 vs. July 26 2019July 23 2020 vs. July 25 2019July 22 2020 vs. July 24 2019July 21 2020 vs. July 23 2019July 20 2020 vs. July 22 2019
British Columbia-25%-30%-38%-20%-23%-14%
Alberta-29%-57%14%-6%-39%-17%
Saskatchewan-16%-34%-32%-16%1%-17%
Manitoba-13%-20%-36%-9%-1%-10%
Ontario-24%-30%-19%-32%-23%-18%
Quebec0%2%6%35%-9%-8%
Atlantic Provinces &
Northern Territories
-34%-45%-47%-45%-21%-18%
Total-21%-31%-21%-20%-20%-16%

Source: POS terminal transaction data from over 600 merchants across Canada. Daily sales are compared to the previous week.


Insights

All industry sectors continue to experience decreased sales from their pre-COVID baseline, with the exception being auto-related businesses, as people start to travel more outside of their neighbourhoods as provinces start reopening parks and weather improves.

All provinces continue to experience decreased sales, with the exception of Quebec, which is starting to reopen restaurants and non-essential businesses.

In the past week, all industry sectors continue to experience decreased sales from their pre-COVID baseline. Unlike the previous week, auto-related businesses are also now down against their pre-COVID baseline as seasonal repairs and servicing has mainly already been completed.

All provinces continue to experience decreased sales, with SASK and BC being the hardest-hit at -65% down and -61% down respectively.

In the past week, all industry sectors continue to experience decreased sales from their pre-COVID baseline, with the exception of "Auto-related" businesses who saw a 10% increase, driven by seasonal vehicle servicing and repairs. Health and Wellness is showing the biggest decrease over the week at -87% down on pre-COVID baseline.

BC, SK and ON businesses showed the biggest decrease in sales compared with pre-COVID baseline. These three provinces showed markedly larger decreases than other provinces.

In the past week, all industry sectors continue to experience decreased sales from their pre-COVID baseline, with the exception of "Auto-related" businesses who continued to see a 9% increase, driven by seasonal vehicle servicing and repairs.

We continue to observe material declines in all provinces, with Ontario being the hardest-hit showing a decrease of -57% on pre-COVID baseline sales for the week.

We've observed declines across all industries with a few exceptions.

  • Occasional improvements in “Health & Wellness” is driven primarily by pharmacy purchases.
  • Despite the government of Canada approving a delay to the 2020 tax deadline, we see a slight improvement in “Other” which is mainly driven by Tax Preparation services.

We've also observed material declines in virtually all provinces, however Alberta saw the largest dip, down -46% when comparing the week total to the previous week.  Week over week we can see the following provincial level improvements driven by: 

  • QC - Groceries
  • BC - Auto Related
  • SK - Auto Related and Plumbing.
  • ATL (NB) - Auto Related & Groceries

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