With easy-to-use ecommerce platforms like Shopify, it has become remarkably convenient for anyone to start their own online businesses. However, just setting up an ecommerce store alone will not generate sales for your business. You need to market your products and outperform a plethora of competitors to gain (and retain) loyal customers. But how do you accomplish that if you don’t have a robust enough budget for paid strategies such as ads? This blog post compiles the best budget-friendly methods on how to boost your ecommerce sales in 2021. Let’s jump right in to our first strategy:
1. Revamp Your Value Proposition
When a visitor lands on your ecommerce website, what do they see?
Is it your business’s mission statement?
Or perhaps your phone number?
None of these are effective when it comes to boosting ecommerce sales. You want to focus on the value proposition, instead. It is quite possible that several other competitors are selling similar products or services. Think about what makes you stand out. Incorporate that factor or feature in your value proposition. This message should be front and center to be seen by potential customers visiting your ecommerce platform.
If you need help writing (or re-writing) the value proposition for your ecommerce business, check out this infographic by HubSpot. The value proposition should clearly convey how your product or service solves the problems faced by your potential buyers. Speaking of problems…
2. Diversify Your Payment Options
One of the big reasons why many visitors do not complete a purchase after moving an item to the shopping cart is the lack of payment options. If you only accept MasterCard and Visa, it’s time that you branch out into different payment options.
Take the example of Best Buy. They accept PayPal along with 6 types of credit cards. You don’t want to alienate a customer just because your e-commerce business does not accept their primary payment method.
Don’t be afraid to try Apple Pay as well, which is gaining substantial popularity among mobile users. If you have a mobile app for your ecommerce business, Apple Pay makes it extremely easy for users to complete the purchase with just a few clicks.
Offer Split Pay Option
This is one of the most actionable tips on how to run a successful ecommerce business. The split payment option incentivizes both the customers and business owners.
For ecommerce businesses, this translates to more conversions and for customers, it’s a huge financial advantage to be able to pay using multiple methods per transaction.
3. Add Delivery Terms to Create Urgency
When you’re selling products or services on your ecommerce platform, creating a sense of urgency is one sure-fire way to increase your sales. It encourages your buyers to go through with the purchase instead of postponing it to a later date. And that date may never come! Therefore adding delivery terms like “Order before 3 p.m. for free delivery” along with a countdown timer is a great way to boost your ecommerce sales.
This instills urgency in the customer as well as incentivizing them with free delivery. You may have come across this tactic many times on Amazon and other ecommerce platforms.
Even if the potential customer doesn’t need the product right away, the fear of missing out (FOMO) compels them to act quickly. Determine the most popular products on your ecommerce website and apply this strategy to see if it works. Experimentation is key here.
4. Include Case Studies on Your Ecommerce Platform
If you’re running an ecommerce business, you are likely aware of the importance of using social proof on your website and app. Most ecommerce business owners use testimonials to solidify their credibility in the market.
If you already have testimonials, do include picture or videos so that visitors know these are real people with real experiences. But another form of social proof that is often overlooked in ecommerce marketing is the case study.
HubSpot’s State of Marketing Report 2020 confirms that only 13% of marketers utilize case studies as social proofs in their content strategy. This creates a great opportunity for you to outshine your competitors.
Consider Create a Dedicated Page for Case Studies
Bulky PDFs aren’t ideal for encouraging views of your case studies and convincing your visitors to buy your product. Instead, consider creating a dedicated web page that showcases your case studies.
To collect the content for your case studies, you can request your existing customers to fill out a survey/feedback form that includes all the questions you need answers for. Or you can schedule a brief interview and ask about their experience in detail.
For example, if you sell back braces for dogs, take the time to follow up on a positive review and request that the customer shares a detailed account of how your product helped their furry friend recover from an injury or surgery. Some companies will even offer a small gift or discount to existing customers who are willing to provide authentic, detailed feedback on their experience with your product.
Word-of-mouth marketing is incredible impactful and can go a long way towards boosting sales for your ecommerce business, and what’s more, garnering feedback is also a great way to ensure that your product or service is meeting the needs of your customers.
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